The organisation, founded by designer Aurora James last year to increase the number of Black-owned brands sold by retailers, said it will raise funds and celebrate Black entrepreneurs at an event scheduled for February 5, 2022. Since launching as an Instagram campaign in 2020, The Pledge has signed companies including Nordstrom and Ulta and continues to add new members. The organisation said that as a result of pledge commitments, $10 billion in revenue has gone to Black-owned businesses.

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One Year Later, the 15 Percent Pledge Raises Its Ambitions

As Nordstrom announces a 10-year partnership with the organisation launched on Instagram after George Floyd’s death to call on retailers to spend more money on Black-owned brands, founder Aurora James and board member Emma Grede tell BoF about keeping up the momentum and supporting entrepreneurs.