….”A trusted IoT, or an Internet of Trusted Things, needs to be built private-by-design and with peer-to-peer, blockchain-based device identity and coordination built-in. Once each device is de-coupled from a central authority, broad, decentralized coordination becomes possible. The Internet of Trusted Things looks like the vast intelligence we introduced at the beginning of this article. A central authority owning IoT is a horribly dystopian idea, and the current fractured landscape represents a defense mechanism against this future. If we are to achieve a unified IoT, there is only be one answer to the question, “who owns this new digital organism?” And it is the same answer to the question of “who wins IoT.” The answer is: you do.”