Nick Pipitone: How Privacy Concerns Can Derail a Smart City

Amazon announced with great fanfare in 2018 that an area of Northern Virginia near Washington, D.C., would be the location of its much-sought-after second headquarters. The area would be known as ‘National Landing,’ prompting residents of Arlington County, Virginia, to ask, “What the heck is that?” The National Landing name was a new umbrella term and part of a rebranding campaign by Amazon, developer JBG Smith, and local economic development committees. National Landing was never a term used by locals, and some residents mocked the name, saying the place didn’t even exist. Other residents were simply confused.