Supply chain issues have been central to many earnings calls over the past several months. In October it was reported by Bloomberg that the term “supply chain issues” had been mentioned on earnings calls more than 3,000 times year to date. This number eclipsed the previous year-long record of 2,100 set in 2020.

Manufacturers and advertisers alike are struggling to deal with the various supply chain issues across the board including truck driver shortages, port delays, and outright factory closures. Manufacturers are unable to get the product to customers which consequently leads to lower advertising budgets and second order impacts on tech and media companies which derive a majority of their revenues from advertising.