The ten-year-old company founded by fashion blogger-turned entrepreneur Amber Venz Box and her now-husband Baxter Box said Monday it raised $300 million from SoftBank.
The Dallas-based business launched with technology that allowed influencers to monetise their fashion content through affiliate links. It’s since expanded into services like growth consulting and brand partnerships.
Over the summer, it rebranded and combined its two platforms, LikeToKnow.It. and RewardStyle under LTK.
Influencers who use its technology have sold shoppers $3 billion worth of products over the last year, the company said.
LTK will use its new funding to expand its consumer shopping experience and scale internationally. Angela Du, an investment director at SoftBank, will join the company’s board.
As creators have become a key part of any successful digital marketing strategy, brands and their digital partners are looking to bulk up their influencer operations.