One of the biggest names in fashion, Adidas, has committed to ending plastic waste. As such, the company has released a series of products that strive toward this goal. The newest collection from Adidas Originals is a reboot of a classic silhouette that’s all decked out for the modern era while also tapping into a little nostalgia.
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This newest line of footwear pays tribute to a variety of iconic characters from the Pixar, Star Wars, Marvel and Disney realms. The lineup includes the Hulk, Tinker Bell, Yoda, WALL-E and Kermit the Frog, just to name a few. These characters are instantly recognizable and extremely well-loved. Who wouldn’t want to showcase their favorite characters on their feet?
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Each pair of shoes is designed with little details that represent these characters, including touches like graphic soles, embossed elements and customized laces. There are a lot of bright colors — particularly green — that will play nicely with bold or neutral outfits.
The Stan Smith, Forever sneaker line is made responsibly, too. The soles are made with recycled rubber, and the uppers are made with Primegreen technology, which uses recycled materials. Primegreen completely nixes virgin plastic, so it doesn’t add to the mounting plastic crisis.
“adidas Originals also offers up a more sustainable Stan Smith sneaker made-up in the silhouette’s classic look,” according to a company press release. “Featuring a white recycled PRIMEGREEN upper and a white recycled rubber outsole, the sneaker is complemented by the Stan Smith’s archetypal green heel tab.”
Adidas is hoping to become carbon-neutral by 2050. Materials like Primegreen could help the company get there and could influence more people to stop buying items that contain plastic. In fact, Adidas is planning to phase out the use of virgin polyester companywide by 2024.