Starting a new business in Australia is always exciting and finding ways to promote it sometimes requires being creative and thinking out of the box. Every entrepreneur knows they have to be innovative in order to make their startup stand out in their niche market. But, sometimes finding the best way to promote your startup business can stump you.
You may be looking at your competitors and wondering what promotional strategies they’re using to keep loyal customers while attracting new ones. It could be something as simple as shirts with custom embroidery Sydney startup businesses are using when dressing their employees. Or, taking advantage of social media with wacky messages.
We’ve compiled a list of nine easy ways to promote your startup business so you can hit the ground running when you open your doors.
1. Take Advantage of Branded Uniforms
If your employees are delivering food, performing repair work or handling customers face-to-face on a daily basis, make sure you dress them in branded uniforms. This is one of the most effective and easiest ways of reminding your customers of your brand. By using custom embroidery, you can place your company’s logo and name on uniforms. This way, you’re promoting your startup through your employees whenever they engage with people.
2. Hand Out Promotional Items
Another easy way of advertising your business is to hand out promotional items with your logo or company name branded on them. This includes items such as pens, notebooks, power banks, polo shirts and more. Your customers love getting free handouts which make them feel special. But, you’re also ensuring your brand stays at the forefront of their minds whenever they use the item given to them.
3. Get Involved in Events
While the COVID-19 pandemic has changed the way we do business, with most of it going digital, there are still opportunities to get involved in local events. If your business relies on local support, look for ways of engaging with the community through attending business, retailers or sports events. This way, your startup will become obvious and it gives you the opportunity to connect with local residents who could use your service or need your products.
4. Take Care of Your Online Presence
Even if your startup operates from a physical address, you can’t ignore the necessity of a great online presence. Your customers will expect you to have a website and you need to ensure it’s up to date with the latest developments in website building and SEO management. By nurturing your online presence, you’re constantly promoting your business whether it’s online or offline.
5. Be Active on Social Media
Being active on social media is part of taking care of your online presence. It’s also another way of engaging with your audience whether it’s local or global. Social media marketing is easy once you get the hang of it and you can even hire someone to handle your Facebook or Instagram promotions. With over 3.6 billion social media users worldwide, tapping into this source is essential for promoting your startup.
6. Sign Up to Memberships in Your Industry
You can increase your reputation as an expert in your industry by joining paid memberships in your field of expertise. This is one of the easiest ways of reaching your target audience especially if they’re in the same membership group. Being part of the group helps to build trust in your brand while committing to paid memberships indicates how serious you are about your business.
7. Stay in Touch with Email Marketing Campaigns
By sending out regular email promotional newsletters, you’re staying in touch with your customers. Current reports indicate that countries such as Australia has an email open rate of 20.6% which counts for something when finding easy ways to promote your business. Make sure your newsletters are informative, interesting and offer your customers a good reason for wanting to deal with you. Always plan your email marketing campaign so it contributes to your overall promotional strategy.
8. Offer Discounts and Free Products or Service
If you’re looking for a simple way to attract new customers, open your doors by offering discounts or even free products or services. Ecommerce stores often use free introductory offers to promote their products or services or to encourage a prospect to sign up. But, offline businesses can also use this strategy effectively for customers walking into their brick and mortar shop.
9. Go Above Your Competitors
You want to be better than your competitors and this means observing what they’re doing that works for them. But, also take note of what’s not working for them so you don’t make the same mistake!
While you don’t want to reinvent the wheel, you also want to make sure you improve on what’s working for other companies in the same niche as you. Be better at it by finding ways such as hiring an expert to manage your social media or email marketing campaigns.
There are a number of ways to promote your startup business but often using the simplest ways are the best. They’re also likely to be cost-effective, saving you both time and money when marketing your new business.